TOYOTA: NEW LIVERY!

Toyota Gazoo Racing has revealed the livery of the GR Yaris Rally1 for the 2024 season. The livery represents a radical change with carbon black taking the place of white as the main colour.

The logos will be in red and white and this livery will also be used in all competitions in which Toyota fields a car.

“Hate to lose”, “speed” and “prototype” are the concepts around which the choice made by the Japanese team to change their traditional colors revolves. Black symbolizes the hatred that the team has towards defeat and at the same time represents speed as it has a great visual impact.

The other one is the “prototype” which represents making ever-better motorsports-bred cars and to keep evolving.

“I hate losing” is the team's slogan: president Akio Toyoda explained that this is the origin of his mentality and the entire Toyota team (not just in the WRC) is set on this mentality.

In 2023 Toyota has won 8 world titles in Motorsport…